The Business of Illustration
by Steven Heller, Teresa Fernandes
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- Genres: design
- Format: paperback, 144 pages
- ISBN: 9780823005451 (0823005453)
- Author: Steven Heller, Teresa Fernandes
- Release date: June 1, 1995
- Publisher: Watson-Guptill Publications
- Language: english
About The Book
This text discusses the importance of business competency in the context of the overall illustration profession. Among the topics covered in this book are fee structures, billing plans, intellectual rights, contracts, the pros and cons of agents, the advantages and disadvantages of incorporation and limited partnerships, and the efficacy of a multimedia practice. Interviews are conducted with well-known and fledgling illustrators; agents and representatives as well as accountants and lawyers present a broad picture of what its like to effectively run an illustration business. The book also outlines the various media used in contemporary illustration and illustrates the major illustration genres: editorial, advertising, book and records, technical and medical.
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